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Camden Goods Yard

St George

Two key landmark residential buildings within the 570 unit Camden Goods Yard masterplan.

Camden Goods Yard
St George

Working alongside the masterplan architects Allies and Morrison, we designed two key landmark residential buildings within the 570 unit masterplan. Niall McLaughlin Architects also joined the design team and all three studios worked in close collaboration to secure a planning consent.

Piercy&Company's Block A is inspired by the long span, generously glazed early 20th Century steelwork highrises of Holabird and Roche in Chicago and the photography of Bernd and Hilla Becher. The building, which is the site's tallest, consists of two towers (at 14 and 11 storeys) which are rotated from the orthogonal to address key townscape views over the Grade II* Roundhouse and from Primrose Hill. Dark brickwork bands and large pillars of cast terrazzo form sculptural facades of sufficient depth, scale and detail to articulate the building in both the long and short views to the site. Block A addresses the masterplan’s key public space providing a layered programme of retail, office and workshop spaces below the main residential elements.

Piercy&Company's Block E1 has a shimmering white brickwork facade which acts as a counterpoint to the darker toned Block A and is a response to the rich tradition of white modernist buildings found locally. Situated on the new Southampton Square, the building houses the site concierge and 10 floors of predominantly dual aspect corner apartments. Bullnose glazed bricks echo details found on the nearby Interchange Building while the simple massing and delicate curves of the design reference Serge Chermayeff's Gilbey House (1930), the Isokon Building (1934) and Lubetkin's Highpoint I (1935).


St George
Camden, London
Gross Floor Area:
159,219 sqft (Blocks A & E1)
Planning Consent November 2017

Project Team

  • Barratt London, Project Manager
  • Turley, Planning Consultants
  • Allies and Morrison, Masterplan Architect
  • AECOM, Structural Engineer
  • Waterman, Services Engineer
  • Gillespies, Landscape Architect
  • Capita, Quantity Surveyor


  • INK, Digital Imagery